Nataša
Lučić—Product
Designer
Lučić—Product
Designer
In constant pursuit of balance between form, function, and emotion.
Always embrace fluidity, allowing your culture to evolve gracefully with the tides of change.
Built to Evolve
Values on top
"Design creates culture. Culture shapes values. Values determine the future."
Robert L. Peters
Robert L. Peters
I strive to blend beauty with purpose, where elegance meets ease and form dances with function.
Balancing act
_principles
_selected case studies
10 + years of experience
I spent 4 years honing my skills in design agencies and 6 years collaborating directly with specific brands to craft impactful solutions.
30 clients worldwide
Educated in Milan, I bring a global perspective shaped by 4 years at a Swiss design agency and 4 years designing for an American brand.
50+ projects in various industries
Experience in tech, fashion, healthcare, and more, with a focus on projects that aim to improve society through purposeful design.
Dedication to craft, patience, and curiosity form the foundation of my work. I strive not only to listen to my clients but also to understand the culture, analyze the market, and leave room for vision and innovation.
_about me
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Styleguides
Vision Concepts
Moodboards
Social Media Assets
Stationery
Brand Design
Most of my designs are not just about aesthetics, but about developing logical, scalable design systems that are precisely tailored to the web and app application.
With a strong focus on UI design and systemic design, I aim to create elements and modules that are responsive, flexible and above all functional and performant.
Interactions
Design Systems
App Design
Prototyping
Ideation
UX/UI Design
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Branding & Vision
UI design isn’t just about buttons and components — It is about reflecting the essence of a brand on digital functional platforms and strengthening brand authenticity at every user touchpoint. I enjoy thinking in the vision of a brand and emphasizes the purpose in every pixel.
_what can I help you with
Product Design
_additional showcase
Isidora Vlahović
I've had the privilege of working closely with Natasa early on in my career, and she has been an incredible mentor and guide throughout. From day one, she made herself available for questions, offering constructive feedback that has been crucial to my growth. What sets Nataša apart is not just her willingness to mentor, but the depth of her understanding and the thoughtful approach she takes to support others.
UX Designer
Aleksandra Lazović
You know those people you meet and they shape you and leave you a better person and a better professional than you could’ve ever imagined? For me - it's Nataša!
She avoided giving me solutions on the silver platter but pushed me to learn how to solve problems myself while having a lot of patience to guide me with constructive feedback and answer my questions. All of this is a sign of a great leader and a mentor!
She avoided giving me solutions on the silver platter but pushed me to learn how to solve problems myself while having a lot of patience to guide me with constructive feedback and answer my questions. All of this is a sign of a great leader and a mentor!
Product Design at N26 | Banking & Fintech
Stefan Vojinović
Working with Nataša for three years, I've been impressed by her ability to turn complex challenges into user-centric design masterpieces. She pays meticulous attention to every detail, ensuring comprehensive and cohesive design solutions.
Senior Technical Product Manager at Rivian
Kevin Philpott
Natasa is outstanding. In my time working with Natasa she showed standout leadership skills helping the entire team through tough organizational changes.She is fast, professional, adaptable and has a great attitude. Top class Designer that drives measurable value. An asset to any organization.
Director of Product Design @ Embroker
_recommendations
_contact
digitalnadesigns@gmail.com
currently Belgrade based