Nataša
Lučić—Product
Designer
Lučić—Product
Designer
Nataša
Lučić—Product
Designer
Lučić—Product
Designer
In constant pursuit of balance between form, function, and emotion
_my approach
Embrace fluidity, allowing culture to evolve gracefully with the tides of change.
Built to Evolve
Blending beauty with purpose, where elegance meets ease and form dances with function.
Balancing act
Design creates culture. Culture shapes values. Values determine the future.
Values on top
Geneva Disarmament
An independent, non-profit association providing a neutral and dynamic forum of interaction for the disarmament community.
Embroker Digital Insurance Platform
_selected case studies
The app creates digital experiences with enhanced levels of safety and personalisation through analysis of human behaviour.
APP DESIGN
This project revolved around creating a user-friendly, streamlined, and modern digital insurance experience.
Bonseyes iOS App
PLATFORM DESIGN
AI Marketplace Platform
An open platform for the development of systems of artificial intelligence from cloud to edge devices.
WEB DESIGN
BRANDING
Design creates culture. Culture shapes values. Values determine the future.Design creates culture. Culture shapes values. Values determine the future.Design creates culture. Culture shapes values. Values determine the future.
Design creates culture. Culture shapes values. Values determine the future.Design creates culture. Culture shapes values. Values determine the future.Design creates culture. Culture shapes values. Values determine the future.
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Styleguides
Vision Concepts
Moodboards
Social Media Assets
Stationery
Brand Design
UI design isn’t just about buttons and components — It is about reflecting the essence of a brand on digital functional platforms and strengthening brand authenticity at every user touchpoint. I can be just the right person for you when it comes not only to UI design and or webflow solutions, but also someone who thinks in the vision of a brand and emphasizes the purpose in every pixel.
Branding & Vision
Interactions
Design Systems
App Design
Prototyping
Ideation
UX/UI Design
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Most of my designs are not just about aesthetics, but about developing logical, scalable design systems that are precisely tailored to the web and app application.
With a strong focus on UI design and systemic design, I aim to create elements and modules that are responsive, flexible and above all functional and performant.
_what can I help you with
Product Design
_featured work
Aleksandra Lazović
Isidora Vlahović
You know those people you meet and they shape you and leave you a better person and a better professional than you could’ve ever imagined? For me - it's Nataša!
She avoided giving me solutions on the silver platter but pushed me to learn how to solve problems myself while having a lot of patience to guide me with constructive feedback and answer my questions. All of this is a sign of a great leader and a mentor!
She avoided giving me solutions on the silver platter but pushed me to learn how to solve problems myself while having a lot of patience to guide me with constructive feedback and answer my questions. All of this is a sign of a great leader and a mentor!
I've had the privilege of working closely with Natasa early on in my career, and she has been an incredible mentor and guide throughout. From day one, she made herself available for questions, offering constructive feedback that has been crucial to my growth. What sets Nataša apart is not just her willingness to mentor, but the depth of her understanding and the thoughtful approach she takes to support others.
UX Designer
Product Design at N26 | Banking & Fintech
Stefan Vojinović
Working with Nataša for three years, I've been impressed by her ability to turn complex challenges into user-centric design masterpieces. She pays meticulous attention to every detail, ensuring comprehensive and cohesive design solutions.
Senior Technical Product Manager at Rivian
Kevin Philpott
Natasa is outstanding. In my time working with Natasa she showed standout leadership skills helping the entire team through tough organizational changes.She is fast, professional, adaptable and has a great attitude. Top class Designer that drives measurable value. An asset to any organization.
_recommendations
Director of Product Design @ Embroker
_contact
natasa.pdf@gmail.com
currently Belgrade based